San & Soni is the collection driven by playful spirit and young attitude by the innovation duo Sonali & Jeet. It is no coincidence that couple has decided to debut there first collection in Spring 2009, sharing remarkable similar background, passion for art, creation, textures and details.
Sonali & Jeet were born in India and moved to New York in 1999 to study fashion in FIT nyc, where they met. New York is the couple’s home now. Both bring their tremendous knowledge & experience after designing/consulting in various brands under the radar of Seventh Avenue. They work as a team yet each brings a unique perspective to the collection. Together they both possess a combination of aesthetic, creativity, technical expertise and business acumen.
San & Soni fashion philosophy is simplicity, pure, sophisticated elegance, chic and practical luxury. The duo’s vision is to offer exceptional quality fashion truly rich in form, feel and fit.
Collection is been sold in specialty stores in US, Canada and Australia.
Fans include celebrities like Tyra Banks, Alex McCord and collection has been featured in WWD, Daily Candy, Audrey, TOBE Report, Elle.com, NY Post, Stylecaster.
San & Soni represents their nickname, San for Jeet and Soni for Sonali.